Tim Barsness interviews Bill Thorburn on the power of brands. Thorburn talks about his Minneapolis based creative and branding agency, the Thorburn Group.

He opened up The Thorburn Group in 1994 with the pioneering vision that a design firm could take a greater role in brand development. Moving from an executional role to a central and strategic one.

Bill has been honored to work with some of the world’s most prestigious brands: Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark