This week on Mind Your Own Marketing Business, Joe is joined by author and CEO, Chris Birt. Chris is the CEO and co-founder of ABdbuzz. ABdigital is the 4th largest new media firm in Minneapolis and generates awareness and business growth without advertising. Birt also wrote a book entitled, “Awareness Without Advertising.” The two talk about how to generate brand recall by positioning your brand around a “zeitgeist.” What exactly is a zeitgeist? Find out in this episode!