On this week’s episode of MYOMB Tim is joined by Michael Ferranti, Founder & CEO of BuyerGenomics. BuyerGenomics is an autonomous database marketing technology tailored to acquire & nurture the most valuable customers. They discuss Michael’s company & history and then go into the weeds on some of the nuances of acquiring and extracting value from customer data. Lastly they touch on two real world stories regarding the power of great customers and the value of relevance over personalization in sales.